The room is filling up.
Three seats are still empty.
Somewhere in Lower Manhattan, a founder is free tonight. She just doesn't know the event is happening two blocks away.
Alex opens SBAU and goes live from the venue.
People are arriving. The chairs are out. The featured speaker is setting up. Alex holds up his phone and goes live: 'Digital Marketers NYC starts in 15 minutes at 26 Broadway — still seats left, come through.' The stream appears in the Browse feed for every professional within walking distance.
Digital Marketers NYC — live tonight, come join us 📊
🔴 LIVE · 26 Broadway · Monthly meetup · Still seats
A founder four blocks away sees the stream.
She's working late at a coffee shop. SBAU shows her the stream — someone's live at 26 Broadway. She taps it. She sees the room, she hears Alex talking about the featured speaker tonight. She's seen the Meetup listing before but never clicked. Watching it live — the real room, the real energy — is different.
👀 19 watching
📍 0.4 miles
🎤 Live now
She types in chat. He answers.
She wants to know if it's beginner-friendly. If she needs to register. If she can just show up. Alex answers every question live — not in a DM, not in an email 24 hours later. Right now, with everyone watching. Three other viewers see the exchange and wonder the same thing.
Nina R.
Is this beginner-friendly? I'm not a marketer yet
Alex D.
100% — we have founders, career switchers, students. Come as you are 👋
Nina R.
Do I need to register or can I just show up?
Alex D.
Just show up. Ring the bell at 26 Broadway, Suite 4. We're on now 🎤
Nina R.
On my way!
She taps directions. She's 7 minutes away.
She doesn't have to Google the address. She doesn't need to find the Meetup page. One tap from the live stream. She's walking out of the coffee shop before Alex even finishes the stream.
26 Broadway, Suite 4
Lower Manhattan · 7 min walk
She walks in. The room has never felt more full.
Three walk-ins from the stream. None of them were registered. None of them had heard of Digital Marketers NYC before tonight. The stream caught them in the neighborhood, in real time, at the exact moment they were free. No Meetup listing has ever done that.
3 walk-in strangers
turned regulars · from 1 stream · 0 ad spend
Meetup.com lists the event.
SBAU fills the empty seats — tonight.
Wall Street Toastmasters
Go live during Table Topics. Nearby professionals see a vibrant club mid-meeting — better recruitment than any flyer.
Digital Marketers NYC
Stream the room as people arrive. Last-minute seat fills from anyone free in Lower Manhattan tonight.
Why not just go live on Instagram or TikTok?
Instagram Live
Goes to your followers — mostly people who already know you. Won't reach the founder two blocks away who's never heard of you.
SBAU shows your stream to anyone within walking distance, whether they follow you or not.
TikTok Live
Algorithm-driven. Your stream surfaces based on engagement metrics — not location. A viewer in Ohio sees it before the professional 0.2 miles from your venue.
SBAU is purely proximity-based. If someone is nearby and free, they see you. No algorithm, no follower count required.
The bottom line
IG and TikTok build audiences online. SBAU fills seats tonight — with real people who are physically close enough to walk through your door in the next 15 minutes.