20 Years. Thousands of Mondays. One Problem.
Every great story starts with someone who wants something they can't quite reach.
The Legend Is Real
For two decades, Latin Mondays NYC has transformed a midtown Manhattan venue into something New York rarely sees on a Monday night: a genuine cultural institution. Victor Baro & su Orquesta playing live salsa. Real dancers. Real community. The kind of night that turns a first-timer into a lifer.
The New York Times wrote about it. TimeOut NY called it one of the hottest Latin parties in the city. And yet — every single Monday, the same challenge: How do you fill a room with people who don't know this world exists?
The Invisible Wall
There are hundreds of thousands of people within 2 miles of 5th & Mad right now. Tourists from Latin America who miss the music from home. New Yorkers who've always wanted to learn salsa but never took the first step. People finishing dinner nearby, wondering what to do next.
They don't know about Latin Mondays. Not because it isn't remarkable —
But because no one has shown them what they're missing. Live. Right now. In real time.
Instagram posts compete with a billion other posts. Email newsletters land in promotions folders. Ads cost money and reach people who may never visit NYC. The community is loyal — but the next generation of fans doesn't know where to look.
The Audience Is There. They Just Can't Hear the Music Yet.
What If They Could Hear It Right Now?
Imagine someone 4 blocks away, sitting in their apartment, scrolling. They open SBAU. They see a live stream from Latin Mondays NYC — they tap it. For the first time in their life, they hear Victor Baro's trumpet echoing through a phone speaker in their kitchen.
This is what they'd see 👇
Latin Mondays NYC
LIVE — Victor Baro & su Orquesta
↑ Tap to experience a Latin Mondays NYC live stream
They Tap "Get Directions"
The viewer in the apartment hears the music. Sees the crowd. Reads the chat: "No line yet. Dress code is whatever. Come through."
They tap the directions button inside the app. 8 minutes away on foot.
They're walking through the door at 8:17 PM.
They've never been to Latin Mondays. They'll be back next Monday.
6 Ways Latin Mondays Can Use SBAU
Tap each card to see how it works and what it can do for your event.
Pre-Show Hype
Go live outside the venue 45 min before doors
Hyperlocal Pull
Reach everyone within 2 miles who doesn't know about Latin Mondays yet
Artist Spotlight
Stream Victor Baro's soundcheck — debut the performance before it starts
Live Q&A
Answer: 'Is there a line? What time does the band start? Dress code?'
Anniversary Special
The 20-Year Anniversary deserves a 20-minute live broadcast
Post-Event Replay Hook
After the last song, go live and tease next week
The Numbers Behind the Story
What live streaming does for live events — backed by research on live video behavior and fan engagement.
0%
of fans say live video feels more authentic than any other format
0x
higher engagement rate for live video vs. pre-recorded posts
0%
of local businesses have ever gone live — leaving a massive first-mover opportunity
0$
ad spend needed to reach people within your broadcast radius on SBAU
The 21st Year Starts With a Live Stream.
Twenty years of building something legendary — one Monday at a time. SBAU doesn't replace what Latin Mondays has built. It takes that live energy and extends it into the streets, into phones, into the hands of the next generation of fans who are already nearby and don't know what they're missing.
The music has always been the story. Now it can finally tell itself — live.
Ready to Take Latin Mondays Live?
@latinmondaysnyc — Featured by the New York Times & TimeOut NY