Organic strawberries just arrived.
Nobody in the neighborhood knows.
They're going to Whole Foods. They're ordering on Instacart. Unless Green Valley can reach them first β right now.
The produce manager opens SBAU and goes live.
'Good morning β we just got a fresh delivery in. Let me walk you through the produce section.' She holds her phone up and starts walking the aisle. The strawberries. The heirloom tomatoes. The herbs. All of it on camera, in real time, right now.
Organic Strawberries Just Arrived β Join Live! π
π΄ LIVE Β· Green Valley Market Β· Fresh delivery walk
People planning their grocery run see it.
On SBAU's browse page, the stream appears at the top of the feed for everyone within miles. Someone making her shopping list before leaving home sees it. A man who drives past Green Valley every day but never stops sees it. They start watching.
π 34 watching
π 0.6 miles
π Produce aisle live
Chat is asking the real questions.
'Are these local?' 'How much per pint?' 'Do you have any specials this week?' She answers every question live. No hold music. No website to navigate. Just a real person, walking the real store, answering in real time. This is more compelling than any circular or loyalty card.
Maria G.
Are these organic strawberries local?
Green Valley
Yes! From Clarkson Farms, 30 miles away π $3.99/pint today
Kevin S.
Do you have cherry tomatoes?
Green Valley
Walking over nowβ¦ yes! Heirlooms too. Let me show you π
Maria G.
I'm leaving now. See you in 10 min!
One tap. They're on their way.
Maria was already planning to go shopping. She just didn't know where. After 4 minutes of watching the stream, she taps directions and heads to Green Valley β not Whole Foods, not Instacart. The stream turned a maybe into a definite.
Green Valley Market
441 Elm St Β· 6 min drive
Seven new shoppers. $680 in 20 minutes.
None of them were loyal Green Valley customers before today. They were just nearby, planning to shop somewhere else. The stream intercepted them β and turned them into walk-ins before they made a different decision.
$680 in 20 minutes
7 new shoppers Β· 1 free stream Β· 0 ad spend