Meet Every Local Business Owner in America
You built something real. The conflict isn't effort — it's reach.
You Opened the Doors. Where Is Everybody?
You're a local business owner. You showed up early to prep. Your product is good — maybe great. You've invested years building something your neighborhood should love.
And yet, by 10am, you're looking at an empty room. Not because your business isn't worth visiting. Because no one within a half mile knows what's happening inside right now.
The Tools You Have Weren't Built for This Moment
You post on Instagram — the algorithm decides who sees it, and most of them are in another zip code. You send an email — it lands in the promotions tab, opened three days from now. You run an ad — and pay for every impression, whether it converts or not.
The gap isn't between you and your customers.
It's between what's happening in your business right now — and everyone on the block who doesn't know about it.
None of the existing channels are built to close that gap in real time.
0%
of local businesses have ever gone live — a massive gap for early movers
Statista Small Business Digital Report, 20230x
higher engagement rate for live video vs. pre-recorded
Facebook Live Internal Data via Social Media TodayWhat It Costs to Stay Invisible
Biesenbach's rule: the audience only moves when the stakes feel real. Here they are.
Every Hour Without Contact Is a Lost Opportunity
Right now — at this exact moment — there are people within a mile of your location deciding where to go for lunch, whether to browse a new shop, which gym to try. They're making those decisions on their phones.
If you're not visible when they're deciding, you've already lost. Not because your competitor is better. Because they were present and you weren't.
Only 7% of local businesses have ever gone live. That means 93% of your competitors are silent. The channel is wide open.
How Every Other Channel Fails You Right Now
SBAU: A Live Line to the Customers Right Outside
The resolution isn't complicated. It's a phone, a street, and a live stream.
Go Live. Reach Everyone Within Miles. Right Now.
SBAU is a live-streaming platform built for exactly this moment. When you go live, your stream is automatically surfaced to every SBAU user within your broadcast radius — your block, your strip mall, your neighborhood.
No followers needed. No algorithm. No ad budget. And here's what sets it apart from every other tool: customers can tap "Get Directions" straight to your location from inside the stream. They watch. They decide. They walk in.
Real-Time
Reach customers the moment something happens — before they decide to go somewhere else.
Hyperlocal
SBAU surfaces your stream only to people physically nearby — the ones most likely to walk through your door.
Two-Way
Customers ask questions live. You answer on camera. It's not a broadcast — it's a conversation.
Zero Ad Spend
Go live and SBAU puts you in front of the right audience automatically. No budget required.
What Does This Look Like for Your Business?
The story changes depending on what you do. Pick your category.
↑ Tap your business type to continue the story
5 Moves You Can Make This Week
No script. No crew. Just you, your phone, and the customers outside your door.
The Story Doesn't End Here
It ends when you go live for the first time and a nearby customer walks through your door because they saw you.
How do customers find me?
SBAU is hyperlocal by design. When you go live, your stream appears only to people within your broadcast radius — your block, your strip mall, your neighborhood. No followers needed, no algorithm to game.
And here's what sets it apart: customers can get directions straight to your location from inside the app. They watch, they decide, they tap directions — all without leaving SBAU. You're not just reaching people nearby. You're pulling them through your door.
Why would they bother watching?
Because SBAU answers questions people already have: Is there a wait? Do you have it in my size? Is tonight's event still happening?
A 2-minute live stream that answers a real question is worth more than a dozen posts. Customers watch because it helps them decide — right now, before they even leave the house.